Since 2018 I have worked with Guardian to run the Guardian Masterclass 'What journalists want: A masterclass for PRs, marketers and business owners'.
I also run workshops targeted at PRs, small businesses and other organisations. During these sessions, I explain the importance of storytelling and thinking creatively when it comes to securing media coverage, and offer guidance and tips on working with the media. An online version of the workshop will be made available at the start of 2019.
I also run a consultancy offering Skype and face-to-face sessions focused on helping brands, businesses and entrepreneurs work with the media and secure press coverage.
For more information and prices, please email me at susiebearne AT hotmail DOT com.
BRISTOL WORKSHOP: HOW TO SECURE PRESS COVERAGE
Hello! I am visiting Bristol on March 29 to speak to small businesses, entrepreneurs and organisations about how best to secure press coverage. The workshop is designed to give you a greater understanding of how the media operates, what journalists are looking for from a story, and how tweaking your pitch and your approach can have major impact in securing press coverage. Delving on my 10 years' experience as a journalist, Guardian Masterclass host Suzanne Bearne will offer guidance on working with the press, explain what to include in a press release, reveal how you can take advantage of digital platforms, and provide tips on building relationships with both in-house and freelance journalists. Featuring strong case-studies, this interactive session is aimed at anyone interested in securing more media coverage for their business or organisation.
Overview of how the media operates
My background: from trade magazine journalist to freelancer for the BBC and The Guardian.
Explanation of how journalists work
What journalists are looking for from a story
Great stories, not obvious marketing
Unique and fresh angles
Creative ways to secure media coverage
Spotting opportunities by thinking creatively
Become an expert
Break for questions/tea & coffee
How to pitch a journalist
How to make sure you're targeting the right journalists
What to include in a press release
The 'five Ws'
Identifying opportunities online
Using digital tools to get in the press
Key dos and don'ts when it comes to dealing with the press
Please note that tickets are non-refundable.