Are you a small business, startup or organisation wanting to secure press coverage but unsure where to start?
Or do you work in PR and you'd like to see more success with your pitches?
Explore these pre-recorded webinars for bite-size learning at a time that suits you.
Lessons From a Journalist:
How To Secure Press Coverage: Part 1
Featuring strong case-studies, this pre-recorded 1 hour-45 minute session is aimed at anyone interested in boosting their media coverage, whether you’re a startup, small business, organisation, charity or multinational firm.
Here’s What You Will Discover
Insider knowledge from a national journalist
The kind of stories journalists are interested in
The creative - and easy - ways to be featured in the press
How exactly to present you/your client as an expert so journalists come to you for comment
How to find unique stories within your business
Tips on building relationships with journalists
Lessons From a Journalist:
How To Secure Press Coverage: Part 2
Featuring strong case-studies, this pre-recorded two-hour session is aimed at anyone interested in securing media coverage, whether you’re a startup, small business, organisation, charity or multinational firm.
Here’s What You Will Discover
Insider knowledge from a national journalist
Which journalists to approach
How to successfully pitch journalists (featuring strong examples of press releases and email pitches)
How to utilise social media to win press coverage
How to actually build strong journalists with journalists
A super useful two-page checklist on dealing with the media and ensure they come back to you as their go-to PR/expert/case study
How To Succeed At Media Interviews with Guy Clapperton
PRE-RECORDED WEBINAR
Media trainer, speaker and podcaster Guy Clapperton joined Suzanne on July 16 for a webinar on how to deliver clear and engaging messages whether you're on TV, radio, a podcast or being interviewed for a print article.
During the session, Guy explored how to handle difficult journalists, how to speak about statistics in a compelling way, and how to overcome nerves.
The webinar is aimed at both those who are new to speaking to the media and those wanting to brush up on their interview techniques and hear first-hand about what works for a journalist.
How To Secure Press Coverage with Jessica Davies
PRE-RECORDED WEBINAR
In this pre-recorded webinar Digiday's Jessica Davies joins national journalist Suzanne Bearne to chat through what kind of stories she's interested in, how you can make your pitches can stand out in her inbox, and how she prefers to work with PRs and businesses.
How To Secure Press Coverage with Alex Lawson
PRE-RECORDED WEBINAR
In this recorded webinar the Mail on Sunday's City correspondent joins national journalist Suzanne Bearne to chat through what kind of stories he's interested in, how you can make your pitches can stand out in his inbox, and how he prefers to work with PRs and businesses.
I used to run the Guardian Masterclass 'What journalists want: A masterclass for PRs, marketers and business owners', a three-hour session explaining the importance of storytelling and thinking creatively when it comes to securing media coverage.
I also host my ‘Lessons From a Journalist: How To Secure Media Coverage’ webinars and hold workshops across the UK.
Contact me here if you’d like to know when I’ll run the next one.
For convenience, I have also created two separate online videos 'Lessons from a Journalist: How to Secure Press Coverage' which focus on what journalists look for in a story and how to pitch a journalist (and are packed with valuable insider info) and you can watch when suits you.
For more information, you can contact me here.
To arrange for me to come to speak to your organisation, agency, group, or come give a talk in your town or city, you can contact me here.
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