Don't Lose A Press Opportunity This Way

Photo by Souvik Banerjee

Hi everyone

Hope you're all enjoying February.

If I can't find a press email address on a company's website, one thing I regularly do is tweet the business (if it's an active account) to ask for a number or email for press enquiries. Often I receive a response, some times it might come through a week or so after I fired off that tweet, and many times no one responds. Obviously there's other ways I might contact the company – finding the CEO on LinkedIn, for example – but if you or your client do have active social media accounts, it really is worth them checking in on them regularly. With a lack of response to their general email address, this week I contacted a company via Twitter for a media email address for a potential interview for a BBC article and pinged a message to the CEO on LinkedIn. It's very likely in the next few hours I'll just find another company, meaning they've lost a great press opportunity.

Two week's today I'll be running my first in-person workshop in London in two years. Fancy learning more about how you or your client can boost your press coverage?  Join us in London on February 24.

And remember if you can't make my workshop, you have until end of February to secure 10% off my online course, Lessons from a Journalist: How to Secure Press Coverage. Just enter the code Winter10 at the checkout. ps If you have attended the same-name workshop or webinars, you're entitled to 50% off my course. Just drop me an email and I'll sort it out for you.

Thanks for reading. 

Susie