Are you a small business, startup or organisation wanting to secure press coverage but unsure where to start? Or are your pitches going unanswered? I run the Guardian Masterclass 'What journalists want: A masterclass for PRs, marketers and business owners', a three-hour session explaining the importance of storytelling and thinking creatively when it comes to securing media coverage.

Want to find out how to be featured in top publications? I also run live webinars, packed with my 10 years’ plus experience of working as a national journalist for the BBC, The Guardian and The Observer and across trade and consumer titles. Email if you’d like to know when I’ll run the next one. For convenience, I have also created two separate online videos 'Lessons from a journalist: how to secure press coverage' which focus on what journalists look for in a story and how to pitch a journalist (and are packed with valuable insider info) and you can watch when suits you.

I also run interactive and fun workshops featuring strong case-studies and insider tips on working with the media. For more information, email me at susiebearne AT hotmail DOT com.

Events in 2019 include:

Edinburgh, September 25: workshop for PRs, entrepreneurs and organisations

Cardiff, September 5: workshop for PRs, entrepreneurs and organisations

London: August 22: workshop for PRs, entrepreneurs and organisations

Webinar, August 21: 90-minute webinar for entrepreneurs, PRs and organisations (part II) - these webinars can be watched separately

Webinar, August 15: 90-minute webinar for entrepreneurs, PR and organisations (part I) - these webinars can be watched separately

Webinar, August 6: A 90-minute webinar for entrepreneurs, PRs and organisations

Manchester, July 24: workshop for PRs, entrepreneurs and organisations

London, May 8: Guardian Masterclass

Newcastle, April 25: workshop for PRs

Bristol, March 29: workshop for small businesses and marketing managers

Further events planned across the UK. Will be visiting Edinburgh and Bristol in autumn. Dates TBC. Email or check out my Twitter and LinkedIn profiles for further details.

Please let me know if you’d like to arrange for me to speak to your organisation, agency, group, or come give a talk in your town or city. I am available to travel overseas. You can email me at susiebearne AT hotmail DOT com.


“By attending one of Susie’s classes you can capitalise on all her knowledge and experience of working as a journalist for the BBC, The Guardian and The Observer. From practical tips to insights on how to identify, target and create opportunities for media coverage, Susie’s creativity and energy is inspiring. Her vivacious personality brings excitement to the process of storytelling and engaging journalists in that process. Whether you are new to PR or have years of media/PR experience, her classes are a trigger to keep refreshing your approach. After the class, I left with a notebook full of ideas and a commitment to ‘shaking things up’.” - Stella Harkness, press officer, University of Hull

"Thanks for a really useful and informative session. A little perspective shift and reminder of the good old PR/journo relationship (’s so easy to get stuck in the in/house bubble!)." - Suzi Burns, head of consumer PR, N Brown

"Suzanne’s masterclass is fascinating, engaging, informative and a real eye opener. In the space of 3 hours I went from a complete beginner to feeling like I knew exactly what to do to get a feature published. She gives you the top tips and all the tools you could need to be successful. Highly recommended!" - Louise Mann, Cocoa Libre

"After a training session with freelancer Suzanne Bearne, I came away feeling completely besotted with my chosen profession. After twenty years in this job, I didn’t think there was anything I didn’t know. I know that sounds full of myself but after a certain amount of time, you can say that right? But actually, Suzanne taught me a lot of things that I’d either forgotten about, taken for granted or just hadn’t even considered." - Lynsey Walden, director, Front Door Communications

“Suzanne Bearne’s class was interesting and insightful. She used real scenarios and great examples to back up her useful tips and ideas. Came away with much more knowledge and understanding of what journalists are looking for. Would highly recommend.”

“Thanks for the masterclass - even though I’ve been in PR for a good while now it was enormously helpful to me."

"We were delighted to partner with Suzanne in bringing her 'Lessons from a Journalist' workshop to Bristol. She gave an insightful workshop packed full of hints and tips about what journalists need. The breakout sessions encouraged the audience to really think and use real life PR examples of what would and wouldn't work. We received great feedback from our clients and connections that attended and it was accessible and affordable for small business owners and marketing managers alike. Suzanne was flexible and easy to work with and we hope to see her in Bristol again soon." Alex McArthur, McArthur Davies Marketing 

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