Want To Find Out About My New Launch?

Hi everyone

Some news: I've launched a Power Hour service –  a short yet informative online consultancy session.

During a Power Hour, you'll get the chance to ask any burning questions you have about approaching journalists, building relationships with the press, or any other gripping issue related to journalism or PR that you may have.

There's more information here, but feel free to email any questions you have.

And if I feel there's another journalist who is best placed to help you, I'll be able to direct you to some of the best in the business. 

Thanks
Susie

Why I'm Not Going To Be Covering Your Press Release

Every day my inbox is teeming with press releases. News of a new launch. A new product. A merger. A new campaign. Some of the news I might have written in my old life as a reporter, whereas the title might indicate, my job was to cover news in my industry. During that time, strong interesting stories pinging in my inbox were gratefully received.

But not now. Today, like many freelancers, I write features. So those press releases dropping in my inbox are often a waste of time for everyone. As well as most not concerning the sectors I write about (that's another newsletter), the simple fact is I don't write news stories so I'm not going to be reporting on your press release. I no longer sit on a news desk writing about new launches so the hard truth is that unless you're able to come up with a solid feature idea (something I talk about a lot in my webinars and online course) related to the press release, it can be just a waste of an email.

Also, it's worth pointing out that if the news is going to get picked up, it will be covered by an in-house journalist so if we pitched the idea to an editor – it's already out there. And they're not going to pay us to write up a news release. As much as I wish during these challenging times.