Lessons From A Journalist: How To Secure Media Coverage Workshop, London, 27 Apr
Delving into her 15 years' experience as a journalist across trade, national and consumer titles, Suzanne will offer guidance on working with the press, explain what to include in a press release that'll catch a journalist's eye, reveal how to take advantage of many of the digital platforms now available, and provide tips on building relationships with both in-house and freelance journalists (despite how tough it is right now).
Featuring strong case-studies, this interactive session is aimed at anyone interested in securing more media coverage, whether you work in PR or marketing, or run your own business. You'll also come away with a document featuring tips and successful pitches.
What the workshop will cover:
how the media operates
what journalists look for in a story
what to include in a press release
how to think creatively about securing press coverage
how to use digital to find opportunities
how to boost your relationship with the press
key dos and don'ts when it comes to working with the media
Please arrive from 2.15pm. The session will start prompt at 2.30pm.
There will be a break half-way through. The session will also include time for any Q&As.
If you have any questions, please email susiebearne@hotmail.com.
If the event has to be cancelled, we will move the session online.
No refunds. If you're unable to make it you may transfer the ticket to a colleague or friend, or you will be able to attend another workshop or can choose to have access to webinars featuring the same content. There's also webinars and a course you can watch at anytime.
Limited spaces available.
Tea and coffee will be provided.
Discounts available to those buying more than three tickets (please message me). Also, if you are self-employed and struggling with the price, please do drop me a line to discuss. My email is susiebearne AT hotmail DOT com.
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Suzanne Bearne is a freelance journalist for national titles including The Observer, the BBC, and The Guardian, where she has worked as a commissioning editor. She covers everything from technology and travel to small businesses and lifestyle and has reported from Myanmar, New York and Lisbon. She also runs Power Hours, webinars and connects PRs and businesses with talented journalists through her content network.
Looking to improve your or your client's media training skills? Watch media trainer Guy Clapperton in this recorded webinar discuss how to deliver clear and engaging messages.
Discover how to pitch Digiday in this recorded webinar with Future of Work managing director, Jessica Davies.
In the meantime, you can join Suzanne's bi-monthly newsletter here.
TESTIMONIALS:
"Suzanne’s workshop was invaluable. She gave extremely practical advice and creative suggestions for securing more media coverage. She shared with us varied examples of successful pitches and the kind of coverage that they resulted in. Her dos and don’ts of engaging with journalists were particularly instructive! I’ve already signed up to Suzanne’s newsletter for more helpful tips." Katie George, Crest Communications
"My colleagues really loved last week's session - they found it incredibly useful. Thank you!" Rhiannon Evans-Young, director and founder, Crest Communications
“Thank you for organising last week's workshop on securing media coverage - as someone just starting out in PR, your tips were incredibly helpful and I'm beginning to have conversations with colleagues at WSP about stories and projects that would be interesting to share with the media.” Margarita Zvereva, public relations officer at WSP
“I've turned to Susie many times now, and her content has been incredible for my PR efforts. I started with a newsletter followed by a Power Hour and finally visited her workshop. Those were amazing 3 hours packed with valuable insights, life hacks, real-life case studies and pitches. I left with lots of notes and ideas that I can't wait to implement. I also got a better understanding of how to become a reporter's trustworthy partner and valuable source. I highly recommend the workshop both to PR newbies and more experienced folks - seeing the whole PR process through a journalist's lens will definitely help you bring your A-game.” Nadya Movchan, PR manager, 3DLook
“I just wanted to say a big thank you for the workshop yesterday. I really enjoyed the session and have definitely learnt a lot!” Jamie Cuthbert, junior press officer, VoucherCodes
"Suzanne’s masterclass is fascinating, engaging, informative and a real eye opener. In the space of 3 hours I went from a complete beginner to feeling like I knew exactly what to do to get a feature published. She gives you the top tips and all the tools you could need to be successful. Highly recommended!" Louise, Cocoa Libre
“Susie’s workshop was an absolutely fantastic insight into how a professional journalist views our pitches. The session was in-depth and covered everything you needed to know about getting a journo’s attention, without for a moment being condescending. I can genuinely say Susie’s course has helped become a more effective press officer.” Will Berrington, Media and PR Officer, Stepchange Debt Charity
"I genuinely think this was the most useful workshop I can remember attending. Really well thought out and just had the right amount of practical useful guidance." Ben Yelton, Communication & Event Manager, Sepura
"After a training session with freelancer Suzanne Bearne, I came away feeling completely besotted with my chosen profession. After twenty years in this job, I didn’t think there was anything I didn’t know. I know that sounds full of myself but after a certain amount of time, you can say that right? But actually, Suzanne taught me a lot of things that I’d either forgotten about, taken for granted or just hadn’t even considered." Lynsey Walden, director, Front Door Communications
“Suzanne Bearne’s class was interesting and insightful. She used real scenarios and great examples to back up her useful tips and ideas. Came away with much more knowledge and understanding of what journalists are looking for. Would highly recommend.”
“Thanks for the masterclass - even though I’ve been in PR for a good while now it was enormously helpful to me."